About Me
Who am I ?
Hello! I’m Khushi Roy, a passionate learner, content creator, and aspiring digital marketer based in Delhi.
My journey into digital marketing started with curiosity and creativity. Today, I create content across YouTube and Instagram while learning SEO, content marketing, social media marketing, and performance marketing at DIDM.
Whether it’s creating engaging videos, managing social media, designing visuals, or understanding audience behavior, I enjoy combining creativity with strategy to create meaningful digital experiences.
My Story
Like many students, I wasn’t always sure about my career path.
After completing my Bachelor of Commerce from Lakshmi Bai College, University of Delhi, I initially explored Data Analytics because it seemed like a promising career with good earning potential. However, I soon realized that choosing a career based only on opportunities wasn’t enough.
I found it difficult to stay motivated because my heart wasn’t in it.
Deep down, I had always been someone who loved creativity, social media, content creation, and connecting with people online. From creating videos to following digital trends, I naturally enjoyed expressing ideas through content.
Instead of continuing on a path that didn’t excite me, I made the decision to pursue something I genuinely loved Digital Marketing.
To build the right skills, I joined DIDM, one of India’s leading digital marketing institutes, where I am learning SEO, social media marketing, content marketing, performance marketing, and many other industry-relevant skills.
Today, I’m not only learning digital marketing but also applying it through my own content creation journey. Every video I create, every project I complete, and every new skill I learn brings me one step closer to becoming a successful Social Media Manager and Digital Marketing Professional.
Education
Bachelor of Commerce (B.Com) Lakshmi Bai College University of Delhi Regular Program
Currently Learning
Digital Marketing Professional in Training @DIDM
•Search Engine Optimization (SEO)
• Content Marketing
• Social Media Marketing
• Performance Marketing
• Google Ads
• Meta Ads
• WordPress
• Email Marketing
• Google Analytics
• AI Tools for Marketing
But Why Digital Marketing ?
I chose digital marketing because it allows me to combine creativity with analytical thinking.
As someone who has always loved creating videos, following social media trends, designing visuals, and engaging with online communities, I found digital marketing to be the perfect career where I can continuously learn, experiment, and grow.
My goal is to help brands build meaningful connections with their audience through creative and data-driven marketing strategies.
My Skills
Social Media Marketing
Creating engaging content strategies for Instagram, YouTube, and other social platforms..
Content Creation
Lifestyle, beauty, fashion, skincare, dance, UGC content, and short-form videos.
Video Editing
VN Editor • Canva • Short-form video editing • Social Media Posts • Posters • Creative Graphics • Thumbnails
Digital Marketing
• Search Engine Optimization (SEO) • Content Marketing • Social Media Marketing • Performance Marketing • Google Ads • Meta Ads • WordPress • Email Marketing • Google Analytics • AI Tools for Marketing
Certificates
Career Goal
My ambition is to become a well-rounded digital marketing professional who combines creativity, strategy, and technology to help brands connect with their audiences. i am particularly interested in social media and digital marketing for beauty and lifestyle brands, where i can combine my passion for makeup with my ability to understand trends and create engaging content. I naturally keep up with emerging social media trends and understand what makes beauty content engaging and relatable. Alongside building my career, i also aspire to grow as a content creator and personal brand, inspiring others through creativity, consistency and continuous learning.